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Innovation Day

To meet consumers’ current and future needs, Fresh Del Monte strives to foster creativity and innovation, to improve the taste, safety, quality, and sustainability of its products.

Finding solutions to pressing issues and promoting sustainable agriculture has prompted a host of innovations from Fresh Del Monte.

Ms. Racha El Aawar, Fresh Del Monte’s Regional Marketing Director for the Middle East and North Africa region, said: “Innovation is the driver of the modern world, and at Fresh Del Monte, we are committed to continually innovating to better the entire agricultural industry through the changes that lie ahead.”

“Following 16 years of development, we brought to market our first pink pineapple variety, Pinkglow® pineapple. We partnered with Australia’s Queensland University on research to tackle TR4, a fungus that has plagued banana crops for decades. We also created plastic-free, compostable banana stickers, available in France, that meet food safety requirements and European compost guidelines,” she added.

Fresh Del Monte also uses smart farming technologies to optimize agricultural production while reducing environmental impact. Digital yield maps of fields helps us better understand interactions between soil, pests and diseases, and agricultural practices. Using multispectral UAV imagery allows for early detection and helps to limit crop disease spreading, leading to fewer losses and reduced pesticide use.

About Del Monte Fresh Produce Middle East and North Africa

The Del Monte group of companies in the Middle East and North Africa (“MENA”) is a leading producer, marketer and distributor of fresh and value-added fruits and vegetables and other fresh produce, ultra-fresh beverages and prepared food, refining the market and providing solutions for healthy eating.  The Company’s agricultural and manufacturing practices are validated by local and international standards in sustainability, quality, food safety, and social accountability and comply with all applicable laws. The Company markets its products under the Del Monte® brand (under license from Del Monte Foods, Inc.), a symbol of product innovation, quality, freshness and reliability for over 135 years. MENA is an indirect subsidiary of Fresh Del Monte Produce Inc. and is not affiliated with certain other Del Monte companies around the world, including Del Monte Foods, Inc., the U.S. subsidiary of Del Monte Pacific Limited, Del Monte Canada, or Del Monte Asia Pte. Ltd.

Fresh Del Monte Produce Inc.
Racha El Aawar, Regional Marketing Director, MENA, +97143333801
[email protected]

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